Patents by Inventor Donato Borrello

Donato Borrello has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Promoted content selection and delivery in a television platform
    Patent number: 12279014
    Abstract: In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.
    Type: Grant
    Filed: March 14, 2023
    Date of Patent: April 15, 2025
    Assignee: Google LLC
    Inventors: Rashmi Murthy, Matthew Ross, Jimmy Justin Glenn Chua Lo, Sri Chaitanya Kamisetty, Kaichi Zhou, Donato Borrello, Neil Mitan Gandhi, Igor Fradlis
  • PROMOTED CONTENT SELECTION AND DELIVERY IN A TELEVISION PLATFORM
    Publication number: 20240314381
    Abstract: In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.
    Type: Application
    Filed: March 14, 2023
    Publication date: September 19, 2024
    Inventors: Rashmi Murthy, Matthew Ross, Jimmy Justin Glenn Chua Lo, Sri Chaitanya Kamisetty, Kaichi Zhou, Donato Borrello, Neil Mitan Gandhi, Igor Fradlis