Abstract: Disclosed is an in-pack insert that is applied to a package using an adhesive backed liner. The in-pack insert is placed inside of a package and viewable through a window or other mechanism of the package. The insert may be a collectable item such as a collector card and may have various mechanisms whereby a consumer may remove the insert without damaging the insert. The in-pack insert may be assembled using high-speed automated equipment and applied to the packages at high speeds. Various embodiments of the insert are disclosed along with methods of manufacture and application.