Abstract: Water-dispersible paste formulations used in connection with seed treatment and foliar treatment of plants provide excellent dust and rub-off control. The paste formulations comprise an active ingredient and a hydrocarbon oil carrier having a boiling point of at least 150.degree. C. The carrier is present in an amount that is effective for reducing dusting off of the plant leaf or seed. The paste formulations further include a surfactant and an effervescent comprising an alkaline carbonate and a solid and weak acid. The surfactant, the alkaline carbonate, and the solid and weak acid are respectively present in an amount that is effective for enabling the paste formulation to readily and quickly be dispersed in water. The paste formulations are especially suitable for containment in water soluble and/or water-dispersible bags or pouches, such use tending to render the active ingredient safer to handle and therefore better for consumers and the environment.