Abstract: An approach is provided for optimally matching advertisements to content items for targeted consumers using the content distribution characteristics. A distribution processor determines one or more distribution characteristics of one or more first content items that are distributed among one or more devices. The distribution processor then processes and/or facilitates processing of the one or more distribution characteristics to cause, at least in part, a selection of one or more second content items. In one scenario, the one or more second content items may include advertisements. From there, the distribution processor processes and/or facilitates a processing of the one or more first content items to cause, at least in part, an embedding of the one or more second content items in the one or more first content items.

Abstract: An approach is provided for organizing a group event. An input from a device specifying a group event is received. A location associated with the group event is determined. One or more other devices within a proximity of the location are determined. A notification of the group event to the one or more other devices is generated.