Abstract: A financial product information collecting platform system includes: a data collecting module configured to collect description data of one or more financial products from one or more financial institutions; a data processing module including a financial product database configured to store one or more normalized words and benefit structure information pre-designated in relation to financial products, and a data structurer configured to generate structured financial product information by matching the description data to the one or more normalized words and the benefit structure information; and a data providing module configured to provide the financial product information to a user.

Abstract: Methods and systems of obtaining an advertisement based on event occurrence on a mobile terminal are provided. A desired event is determined to have occurred on the mobile terminal. Event occurrence information is generated. The event occurrence information may be associated with the desired event. A keyword is extracted, which is based on the generated event occurrence information. An advertisement is obtained that is based on the extracted keyword.