Abstract: The subject application is directed to a system and method for facilitating web-based transactions between a buyer and a seller. A page request is first received from a buyer device by an operator server, which analyzes the request to determine a corresponding XML document. The XML document is then retrieved and analyzed to determine whether a pointer is contained therein, designating a specified XSL document. When no pointer is found, a default XSL document is requested from a seller server. When a pointer is found, the identified XSL document is requested from the seller server. The XML document and the XSL document are then used to generate a response to the page request, which is then transmitted to the user via a computer network.

Abstract: The present invention is directed to a system and method for using cascading style sheets to theme and customize a store whose actual generation and control flow is on a central server. The system provides for a server operator to host a store web page that links to a seller's website. The themes and appearance of the pages on the store web page are selected by the seller. Once selected, the themes are hyperlinked to the seller's site, enabling the seller to offer for sale the sale operator's products. The method contemplated provides for increased sales due to artificial competition between sellers for the server operator, statistical analyses detail which marketing initiatives are most effective, as well as increasing product distribution by offering the same product for sale from the same website while appearing to be a second, alternative website.

Abstract: The present invention disclosed and claimed herein, in one aspect thereof, comprises a marking kit including a housing, a marking implement to dispose an invisible mark onto a substrate and an ultraviolet light source disposed in communication with the housing to illuminate the invisible mark on the substrate.