Abstract: A wine data scanner is used to read the bottler's optically-coded information on each wine bottle along with an optically-coded, unique identifier affixed by the wine owner. The scanned information is input to a computerized database, typically via removable magnetic media encoded in the scanner, where additional information such as date of acquisition, recommended consumption schedule, reviews, care and maintenance data and location data is added. The scanner will provide auditory and visual confirmation of data scanned. The database can be used to control inventory levels and wine rotation, to research additional data related to the wine and to locate a particular bottle when location information is linked to the unique identifier affixed to the bottle.