Abstract: The invention provides a method of laundering fabric which uses a pourable liquid detergent composition comprising 10-40% wt of surfactant, essentially consisting of nonionic and/or anionic surfactant (typically less than 90% wt LAS and at least 10% wt of nonionic surfactant) in which 10-40% wt of surfactant preferably passes the Calcium Tolerance Test described in the patent. The composition comprises no more than 15% wt of soap, (present as a minority in wt % terms of the total surfactant). In the method, the composition is diluted by a factor of greater than 500 to obtain a wash liquor which comprises 0.8-0.05 g/l of surfactant, and, the wash liquor is contacted with fabrics.

Abstract: The invention provides a method of laundering fabric which uses a pourable liquid detergent composition comprising 10-40% wt of surfactant, essentially consisting of nonionic and/or anionic surfactant (typically less than 90% wt LAS and at least 10% wt of nonionic surfactant) in which 10-40% wt of surfactant preferably passes the Calcium Tolerance Test described in the patent. The composition comprises no more than 15% wt of soap, (present as a minority in wt % terms of the total surfactant). In the method, the composition is diluted by a factor of greater than 500 to obtain a wash liquor which comprises 0.8-0.05 g/l of surfactant, and, the wash liquor is contacted with fabrics.

Abstract: The invention provides a method of laundering fabric which uses a pourable liquid detergent composition comprising 10-40% wt of surfactant, essentially consisting of nonionic and/or anionic surfactant (typically less than 90% wt LAS and at least 10% wt of nonionic surfactant) in which 10-40% wt of surfactant preferably passes the Calcium Tolerance Test described in the patent. The composition comprises no more than 15% wt of soap, (present as a minority in wt % terms of the total surfactant). In the method, the composition is diluted by a factor of greater than 500 to obtain a wash liquor which comprises 0.8-0.05 g/l of surfactant, and, the wash liquor is contacted with fabrics.

Abstract: Use of a detergent composition comprising an amine oxide surfactant, at least one branched nonionic surfactant and at least one anionic component for enhancing particulate soil removal from a fabric washed in a wash liquor containing the detergent composition.

Abstract: Graft copolymers providing soil release benefits in laundry detergent compositions contain backbone units derived from an ethylenically unsaturated monomer, hydrophilic uncharged side chains, and cationically chargeable or charged side chains containing a tertiary or quaternary nitrogen atom. Preferred copolymers have a methacrylate backbone with polyethylene oxide and 2-dimethylaminoethyl methacrylate (DMAEMA) side chains. The graft copolymers may be prepared by radical polymerisation.

Abstract: Hydrophobically modified vinyl pyrrolidone polymers which are copolymers having a vinyl pyrrolidone backbone and pendant hydrophobic side chains are useful in laundry detergent compositions to improve detergency and/or antiredeposition. The pendant hydrophobic side chains preferably comprise alkyl chains containing from 4 to 20 carbon atoms and may be linked to the backbone via an ester linkage.

Abstract: Graft copolymers providing soil release benefits in laundry detergent compositions contain backbone units derived from an ethylenically unsaturated monomer, hydrophilic uncharged side chains, and cationically chargeable or charged side chains containing a tertiary or quaternary nitrogen atom.

Abstract: Hydrophobically modified vinyl pyrrolidone polymers which are copolymers having a vinyl pyrrolidone backbone and pendant hydrophobic side chains are useful in laundry detergent compositions to improve detergency and/or antiredeposition. The pendant hydrophobic side chains preferably comprise alkyl chains containing from 4 to 20 carbon atoms and may be linked to the backbone via an ester linkage.