Abstract: A lotion applicator employs a length-adjustable handle into which is inserted a flexible bale with a pad attached thereto which adjustably swivels on the handle so that the flattened pad remains in uniform contact with the user's skin. The flexible bale may also be adaptable for attachment to the applicator. The applicator is constructed of a soft plastic with a flip-top cap and may serve as an extension of the handle. When the flip-top cap is open and the applicator tilts downwardly, the lotion drips onto the pad.