Abstract: A shoe retention strap device, particularly adapted for use with shoes without upper structure at the heel portion of the shoe, comprises an elongated elastic strap formed in three loop portions, opposed coupling portions and a bottom part which may be slipped over the shoe and retained engaged with the outsole just forward of the heel. A person's foot may be placed through the loop portions and into the shoe whereby forward and aft loop portions engage the foot and the heel portion of the foot and a third loop portion engages the ankle.