Abstract: A computer program facilitates a consultation between an authorized user and a human consultant. During the consultation, the human consultant maps a user need to one or more marketing objectives. The consultant interacts with the computer program to identify one or more tactics that are relevant to accomplishing the one or more marketing objectives. The consultant or the user selects from the one or more tactics identified by the computer program to cause the computer program to identify marketing packages available to implement a selected tactic. The consultant facilitates selection of a marketing package by the authorized user to implement a selected tactic.

Abstract: A marketing system (10) includes a server (12) for hosting a marking campaign, the server (12) being in data communication with a social network channel (22), wherein the server (12) distributes an invitation through the social network channel (22) to a follower of a user of a social network associated with the social network channel (22), and a sitelet channel (24) in data communication with the server (12), wherein the sitelet channel (24) includes a dynamic website (26), and wherein the invitation directs the follower of the user of the associated social network to the dynamic website (26).