Abstract: A disposable package comprising a plastic container secured to plastic protective and support members so that the container may be supported in a vertical position during shipment and commercial storage and in a horizontal position, such as refrigerator shelf, for consumer use. In the preferred embodiment, the container contains a desired quantity of beer equal to a conventional case thereof. The container is provided with plastic dispensing apparatus having flow permitting apparatus movable between at least two positions so that in the first position there is no passageway between the fluid inside the container and the outside of the container and in a second position wherein the fluid in the container may be readily dispensed in separate portions over a period of time without degradation of the quality of the remaining portions of the fluid in the container.