Abstract: Systems and methods for call and lead tracking are disclosed. The systems and methods may generally include receiving a request sent to a database stored on a computer readable medium in response to online activity and any user information that may be collected or known, creating a record in the database in response to the request, generating a code associated with the record, assigning a call extension corresponding to the code such that the call extension is associated with the record, and associating the incoming call, web activity, as well as resulting financial transactions and follow-on activities with the website activities. The association may happen through remote communication with a system that receives the incoming call.

Abstract: Systems and methods for call and lead tracking are disclosed. The systems and methods may generally include receiving a request sent to a database stored on a computer readable medium in response to online activity and any user information that may be collected or known, creating a record in the database in response to the request, generating a code associated with the record, assigning a call extension corresponding to the code such that the call extension is associated with the record, and associating the incoming call, web activity, as well as resulting financial transactions and follow-on activities with the website activities. The association may happen through remote communication with a system that receives the incoming call.