Abstract: A coupon organizing system having a carrying case sized to receive a coupon filing assembly, a plurality of shopping tools and a sorter. The filing assembly includes a plurality of pages having first indicia means and a plurality of substantially overlapping and staggered pockets formed therein. Each pocket is defined by a pair of walls of unequal heights and has a lip formed adjacent the top of one wall and second indicia means mounted thereto. A method for sorting and retrieval of coupons according to product type and expiration date is provided.