Abstract: An on-line editable recipient list is provided to a customer to enhance a reorder process for a list of recipients. The recipient list contains a list of recipients who received products previously ordered by the customer and delivered to the recipients possibly in association with a periodic event (e.g., a holiday). An interactive feature is provided for reordering all the same products for all the same recipients as last year. The customer can start with this list and shop on-line for the customers on the list. In one case, the customer reorders the same products as last year for some recipients on the list, and shops-for new products for other recipients on the list. In one such case, the customer can add, delete and modify recipients from last year's list.