Abstract: The present invention is an auction system embodied withn the environment of a digital communications network wherein a server computer system is operatively linkable for bi-directional communications with a plurality of remote terminals, each remote terminal being under the control of a user of the network. Using technology that is well known, the communications network may be conveniently established with the facilities of the Internet and the World Wide Web (WWW); the server computer system being situate at an established web site, the remote terminals being the personal computers of users having access to the Internet, and hence the web site, through selected Internet Service Providers (ISPs). However, while the Internet provides an exemplary telecommunications link for digital communications, it is to be understood that the present invention is not limited to implementation using the Internet.