Abstract: A storage apparatus for storing a necktie which includes a case and a lid with a first and a second tie rod connected to the lid. The case has a case opening which extends through the case forming a storage space. The case has a case length extending between a first and a second end of the case. A base is connected to the second end of the case forming a closed second end. The first and the second tie rods each are connected to the lid and each of the tie rods extends a distance from the lid. The first and the second tie rods each have a rod length which is less than the case length so that the ends of the first and the second rods each are spaced a distance from the base when the lid with the tie rods connected thereto is inserted into the case. The necktie is rolled about the tie rods and stored in the storage space in the case.