Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: A “universal ad queue” (UAQ) is used for coordinating the display of at least two different types of advertisements to subscribers. The UAQ provides an ordered list for the display of ads to the subscribers. The ordered list may vary based on time, channel, program, previous ads, and subscriber type. The UAQ may be a single ad queue that tracks each and all of the different ad types. The single ad queue may be located at a single location or distributed amongst multiple locations. The UAQ may be multiple ad queues that are liked together in some fashion to coordinate the placement of ads in the various avails. The UAQ assists an advertiser in the creation and management of an overall ad campaign that utilizes the multitude of ad types that are available.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: A method and system for providing location-based information to a mobile or fixed subscriber. A subscriber requests information through an information manager which maintains a location-indexed database (L-database) containing web servers addresses of entities hosting information of interest to the subscriber. The subscriber requests the information through a handheld device ( wireless phone or PDA) or through a desktop or laptop PC. The information manager receives also the subscriber's current location information in terms of street address or geo-location and queries the L-database to identify entities hosting the requested information. The information is then retrieved directly from the identified servers and presented to the subscriber in a format suitable to the subscriber device.

Abstract: A “universal ad queue” (UAQ) is used for coordinating the display of at least two different types of advertisements to subscribers. The UAQ provides an ordered list for the display of ads to the subscribers. The ordered list may vary based on time, channel, program, previous ads, and subscriber type. The UAQ may be a single ad queue that tracks each and all of the different ad types. The single ad queue may be located at a single location or distributed amongst multiple locations. The UAQ may be multiple ad queues that are liked together in some fashion to coordinate the placement of ads in the various avails. The UAQ assists an advertiser in the creation and management of an overall ad campaign that utilizes the multitude of ad types that are available.

Abstract: Personal video recorders offer the ability to insert targeted ads to the subscriber locally where the interactions of the subscriber can be monitored. The order in which ads are inserted can be determined by an ad queue that is stored on the PVR. The order in which the ads are inserted can be modified based on the interaction of the subscriber. The modifications of the order may be defined in the ad queue where the ad queue contains links associated with specific actions or sets of actions. The modification may also been done by the PVR, where the PVR processes the interactions and modifies the ad queue based on applying some rules to the processed interactions.

Abstract: Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Abstract: Matching data (advertisements, services, and information) to a subscriber based on a location of the subscriber and a profile of the subscriber. A wireless device that the subscriber is traveling with is used to determine the location of the subscriber. The data may be delivered to the subscriber via the wireless device, via other media, or a combination thereof. The data may also be matched and delivered to the subscriber based on predicted data (activity, route, or location) of the subscriber. The predicted data is generated by monitoring past actions of the subscriber.

Abstract: A method and system for profiling a subscriber based on location. A subscriber's daily activities and locations traveled while partaking in the activities are observed and a psychodemographic profile is developed from the subscriber's pattern of activities. The pattern of activities is associated with a time and a frequency component that is then used to predict a subscriber's activity.