Abstract: An apparatus, system, and method for markup language Web page template conversion includes providing an XHTML template file and converting the XHTML file to XSL. The conversion may be carried out through a converter XSL file, which, when loaded in memory together with the XHTML template file, is applied to the XHTML file to convert it to an XSL template. The converter XSL file recognizes instances of pre-defined classes or IDs within the XHTML file, represents those instances in XSL code, and generates an XSL statement for inserting content associated with the class or ID within the element.