Abstract: Methods and apparatus to provide a virtual network interface. In an aspect, a method includes receiving a request to access content on a Non-IP network, wherein the request comprises an IP address and a quality of service (QoS) profile associated with the content, mapping the IP address and the QoS profile into a Non-IP network content identifier, and obtaining the content from the Non-IP network based on the Non-IP network content identifier. In an aspect, an apparatus includes an application interface configured to receive a request to access content on a Non-IP network, wherein the request comprises an IP address and a QoS profile associated with the content, mapping logic configured to map the IP address and the QoS profile into a Non-IP network content identifier, and processing logic configured to obtain the content from the Non-IP network based on the Non-IP network content identifier.

Abstract: Methods and apparatus for fast channel switching between real time content on a device. In an aspect, a method includes receiving a channel selection indicator that identifies a channel comprising real time content to be rendered, determining whether the real time content can be rendered using an existing rendering pathway, and inputting the real time content into the existing rendering pathway if it is determined that the real time content can be rendered using the existing rendering pathway. An apparatus includes a user interface to receive a channel selection indicator that identifies a channel comprising real time content to be rendered, processing logic to determine whether the real time content can be rendered using an existing rendering pathway, and a rendering interface to input the real time content into the existing rendering pathway if it is determined that the real time content can be rendered using the existing pathway.

Abstract: Methods and apparatus to provide a virtual network interface. In an aspect, a method includes receiving a request to access content on a Non-IP network, wherein the request comprises an IP address and a quality of service (QoS) profile associated with the content, mapping the IP address and the QoS profile into a Non-IP network content identifier, and obtaining the content from the Non-IP network based on the Non-IP network content identifier. In an aspect, an apparatus includes an application interface configured to receive a request to access content on a Non-IP network, wherein the request comprises an IP address and a QoS profile associated with the content, mapping logic configured to map the IP address and the QoS profile into a Non-IP network content identifier, and processing logic configured to obtain the content from the Non-IP network based on the Non-IP network content identifier.

Abstract: Systems, methods and apparatus for a multidimensional bidding marketplace for providing advertising content to wireless devices. In particular, aspects allows advertising providers, to define and/or identify a one or more wireless device-based transient factors from a plurality of factors, which serve to define a targeted advertising audience and to bid on advertising based on the selected or identified transient factors.

Abstract: Methods and apparatus for fast channel switching between real time content on a device. In an aspect, a method includes receiving a channel selection indicator that identifies a channel comprising real time content to be rendered, determining whether the real time content can be rendered using an existing rendering pathway, and inputting the real time content into the existing rendering pathway if it is determined that the real time content can be rendered using the existing rendering pathway. An apparatus includes a user interface to receive a channel selection indicator that identifies a channel comprising real time content to be rendered, processing logic to determine whether the real time content can be rendered using an existing rendering pathway, and a rendering interface to input the real time content into the existing rendering pathway if it is determined that the real time content can be rendered using the existing pathway.