Abstract: An eyewear apparatus for use in sporting activities allows convenient view and control of a data display device by an athlete. A data display implant device including a data display and a lens is incorporated in association with sporting eyewear such as a pair of swimming goggles. The data display implant device may be an integral unit of the eyewear or may be a retrofit unit. A motion sensitive switch may also be included to cause freezing of the display device following each flip-turn of the swimmer. In addition, a radio transmitter and receiver may be used to control the data display device.