Abstract: An apparatus to provide assistance in the loading and supporting of canoe or similar structure on the top of a vehicle such as an automobile for transport thereof. The loading apparatus has a frame attachable to the rear of the vehicle. A forked carrier member is assembled to the frame for rotatable movement about a vertical axis and for vertical movement between a lower, loading position and an elevated transport position. A handle is provided to facilitate lifting of a canoe end portion to the carrier member. A purpose of the apparatus is to allow loading and unloading of a canoe by a single person. Means are provided on the frame for carrying one or more bicycles as well.