Abstract: A free flowing aqueous lamellar gel laundry detergent liquid comprising, in addition to water: a) 20 to 35 wt % of a surfactant system in the form of vesicles comprising potassium neutralised linear alky benzene sulfonate anionic surfactant (LAS), alkyl ether sulphate anionic surfactant (AES) and nonionic surfactants, b) at least 3 wt % of a first nonionic polymeric material (EPEI) which is a water-soluble fabric cleaning polymer; c) from 0.1 to 1 wt % of a second nonionic polymeric material (Pluronic) which is a tri-block polymer with a hydrophobic midblock and two hydrophilic end-blocks with an HLB of at least 20 d) optionally, a polyester soil release polymer and e) optionally, at least 2 wt % 1-hydroxyethane 1,1-diphosphonic acid (HEDP).