Abstract: A process for modification of ad content to be displayed in a particular geographic location is “localized” to include content modified to fit the particular locale. Remote Ad Players are linked through wired or wireless connections or networks (LAN, MAN or WAN) to a central Ad Server that knows the location of each such device. A plurality of ad packages created as a combination of digital files are stored in a database associated with the Ad Server. Each ad package is comprised of an ad formed by a plurality of component parts, a list of the components, a plurality of localization components, a localization table, and a control file. The localization components include location specific modifications of at least some of the ad components of each ad. The localization table associates a plurality of the localization components with particular ad components.

Abstract: A process for modification of ad content to be displayed in a particular geographic location is “localized” to include content modified to fit the particular locale. A remote Ad Player is linked through a wired or wireless connection or network (LAN, MAN or WAN) to a central Ad Server that knows the location of each such device. A plurality of ads created as a combination of digital files are stored in a database associated with the Ad Server. Each ad includes a control file and a list of components, and for each component, a localization table identifies location specific modifications of at least some of the components. Since the Ad Server knows the location of each Ad player, it can localize an ad before it is sent to a particular Ad Player, or alternatively, the Ad Server can send the ad file package and the appropriate component files to the remote Ad Player and allow the Ad Player to perform the localization function as it assembles the ad.