Abstract: Method, system and product for cross-enterprise matching of assets to members. One method comprises generating a plurality of asset templates redeemable in a set of vendors participating in a campaign; and applying a matching logic to uniquely and persistently match each asset template with a member, wherein the matching logic is based on a universal member property, wherein the universal member property is a property of a member that is applicable by each participating vendor and is vendor-defined and the value of which is automatically computed based on a vendor definition. Another method comprises determining a modified campaign definition using a campaign modification obtained from a vendor and based on a campaign definition; generating asset templates based on the modified campaign definition; applying a matching logic to obtain a list of matched members each of which is persistently matched with an asset template.

Abstract: A computerized apparatus, a computer program product and a method performed by a computing device in a computerized environment, which comprises a purchase transaction processor utilizing an item catalog database. The computing device maintaining a shadow catalog database. The method comprises: in response to a transaction made by the purchase transaction processor, obtaining, by the computing device, a transaction record, wherein the transaction record comprising for each item in the transaction, an entry, wherein the entry comprising a name of the item and a transaction price of the item, wherein the entry is based on the item catalog database; and updating, based on the transaction record, the shadow catalog database, whereby the shadow catalog database is updated automatically based on transactions and without having a direct interface between the item catalog database and the shadow catalog database.

Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.

Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.

Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.

Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.

Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.

Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.

Abstract: A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on.