Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Abstract: A networked advertisement exchange system is described. The system includes a memory comprising a set of exchange rules, and a processor. The processor is configured to receive, from a client, an advertisement request, send, to each of a plurality of advertisement servers, a right-to-bid request, and receive, from each of the plurality of advertisement servers, a response to the right-to-bid request, each response comprising a bid price or a pass. The processor is also configured to select, based on the set of exchange rules, the winning response from the plurality of responses, and provide, to the client in response to the advertisement request, information for an advertisement associated with the winning response. The advertisement is a video. Methods and machine-readable media are also described.

Abstract: A data structure, method and apparatus providing efficient retrieval of data from a segmented information stream. The invention utilizes a segmented data stream having an initial directory payload portion and a following payload portion including one or more object tables. The directory includes table descriptors associated with each object table including various field indicative of parameters of the respective object table. One of the fields comprises a bit array having at least one bit corresponding to each of the segments in the respective object table. By changing a state of a corresponding bit upon receiving a table segment, the memory and processing resources required to read the segments associated with a table are decreased.

Abstract: A data structure, method and apparatus providing efficient retrieval of data from a segmented information stream. The invention utilizes a segmented data stream having an initial directory payload portion and a following payload portion including one or more object tables. The directory includes table descriptors associated with each object table including various field indicative of parameters of the respective object table. One of the fields comprises a bit array having at least one bit corresponding to each of the segments in the respective object table. By changing a state of a corresponding bit upon receiving a table segment, the memory and processing resources required to read the segments associated with a table are decreased.

Abstract: A data structure, method and apparatus providing efficient retrieval of data from a segmented information stream. The invention utilizes a segmented data stream having an initial directory payload portion and a following payload portion including one or more object tables. The directory includes table descriptors associated with each object table including various field indicative of parameters of the respective object table. One of the fields comprises a bit array having at least one bit corresponding to each of the segments in the respective object table. By changing a state of a corresponding bit upon receiving a table segment, the memory and processing resources required to read the segments associated with a table are decreased.