Abstract: The present invention provides a system, method and apparatus for electronically searching for an item by receiving a search request comprising a requested category and one or more requested attributes of the item and storing the search request in a search index based on the requested category and the requested attribute(s). The search index includes one or more categories and each category is defined by a taxonomy of attributes. The search index is then searched for any previously stored search requests that match the requested category and the requested attribute(s), a result of the search is determined and a search response that includes the result of the search is sent.

Abstract: An apparatus is provided for authentication of an item or a label by storing unique random serial numbers or codes in a remote secure storage that can be used to authenticate the item or the label, generating a pointer to each stored unique random serial number/code and storing the generated pointer(s) in a client data storage. During or prior to a production run of the item(s) or label(s): the generated pointer(s) are sent from the client data storage to one or more media devices, the generated pointer(s) are obtained from the media device using a post-content manager, the unique random serial number(s)/code(s) are obtained from the server via the post-content manager using the generated pointer(s), the obtained unique random serial number(s)/code(s) are sent to the media device, and the received unique random serial number(s)/code(s) are imprinted on the item(s) or the label(s) using the media device.