Abstract: A fishing lure whose direction of travel is controllable which includes a main body with hooks attached. The fishing line attaches to the lure through an eyelet connected to an activator shaft. When the fishing line is jerked by the user the activator shaft contacts a plunger button in a dual-position click mechanism, changing it from one position to the other. The change in position is transmitted from the click mechanism through a protruder shaft to a pivot plate. A shaft which serves as the fulcrum of the pivot plate extends through the main body of the lure and is there attached to a steering lip. The steering lip controls the direction of travel of the lure, allowing the user to vary the direction of travel by repeated jerks on the line.