Abstract: Provided is an information providing method of an electronic apparatus including acquiring information on or regarding an item and information on a user, confirming one or more promotional events related to the item, confirming whether each of the one or more promotional events is valid based on the information on the user and price information on the item, and providing discount price information on the item to which discount benefit information included in at least one of the one or more promotional events is applied based on whether each of the one or more promotional events is valid. Other example embodiments are possible.

Abstract: Provided is a method of processing item sales information by a terminal, the method including providing a user with a first page including first content related to item information, obtaining a first input for selecting a purchase of an item on the first page, providing a first payment user interface (UI) for purchasing the item while maintaining at least a part of the first content, and processing a transaction related to the purchase of the item based on a second input to the first payment UI and payment information corresponding to the user.