Abstract: This invention relates to an apparatus and method for registering and filling customer orders for merchandise at fast food restaurants or other retail stores. The system includes an opaque card of predetermined size which includes therein a data matrix of punch-out blanks for being removed by the customer from the card to form data apertures therein which represent the items and quantities ordered. The order card is then removably inserted into a frame such that the data matrix is in stationary registration with a matrix of photosensitive detectors, each located adjacent to a corresponding one of the punch-out blanks of the card for generating a data signal responsive to being illuminated by light passing through the data aperture from a source of light. A data processor is provided for sequentially receiving the data signals and responsive thereto generating order signals representative of the items and quantities ordered.