Abstract: A display fixture assembly includes spaced apart horizontally arranged base and top members with a plurality of spaced apart vertical standards welded thereto. Each standard has vertically arranged notches formed on its side edges and a vertical column of elongated slots formed in its center portion. A plurality of sheet metal panels form the skin of the unit. Each panel carries hooks on its side edges which secure the panel to a pair of adjacent standards. With the panels assembled, support brackets can be attached to the slots in the brackets through the narrow space remaining between adjacent panels.