Abstract: A method of categorizing a brand comprising the steps of: (i) Collecting a brand-related search term from a user via an interface; (ii) Scanning a computer network (optionally the Internet) for data containing the brand; (iii) Scanning one or more pre-selected data sources for data containing the brand; (iv) Returning search results from the two said scanning steps; (v) Comparing the search results with a set of keywords associated with one or more predetermined categories; (vi) Suggesting one or more categories for the brand based on the results of the keyword search; (vii) Ranking the suggested categories in order of relevance to the brand;