Abstract: A geographic region is automatically determined for an Internet resource based on information that has been gathered over time through the automatic monitoring of certain “click” activities of Internet search engine-using users. Over time, the search engine collects information for each click. Using this click-related data, the search engine estimates the geographic region with which the resource ought to be associated. The fact that a significant proportion of clicks on a resource's hyperlink are clicks that “came through” a search engine portal that is associated with a geographic region tends to suggest that the resource ought to be associated with that geographic region. Similarly, the fact that a significant proportion of clicks on a resource's hyperlink are clicks that were made by users whose computers have IP addresses that are associated with a geographic region tends to suggest that the resource ought to be associated with that geographic region.