Abstract: A method, system and computer program product for identifying documents of interest. A profile of a subscriber is created based on information obtained about the subscriber. Subscriber-interest determination rules are used to identify potential topics of interest of the subscriber based on the subscriber's profile as well as based on external knowledge sources. Each potential interest of the subscriber may be represented by a pointer that references a concept. Additionally, concepts in the documents published by the publishers are identified. A comparison may be made between the concepts identified in the documents published by the publishers with those concepts representing the potential topics of interests of the subscriber. Those documents with matching concepts may then be identified as potentially being of interest for the subscriber. In this manner, documents of interest are more accurately identified for the document seeker.