Abstract: Techniques are described herein for generating a deal score to indicate a relative value of an offer for a commerce element. In one example, the deal score for a particular offer is based on a difference between a discounted price specified by the particular offer and an average of discounted price(s) specified by other offer(s). If the difference reaches a threshold, then a relatively high deal score is generated. Otherwise, a relatively low deal score is generated. In another example, the deal score is based on a difference between an intermediate value and the discounted price specified by the present offer. The intermediate value may be provided by combining discounted price(s) specified by other offer(s) and the non-discounted price of the commerce element being offered. If the difference reaches a threshold, then a relatively high deal score is generated. Otherwise, a relatively low deal score is generated.