Abstract: A social media platform for recruiting student-athletes enables student-athletes of any age to create detailed profiles, upload videos and photos, and post information to generate recruiting interest. Coaches, scouts, recruiters, and the like can also create profiles on the platform so they can recruit student-athletes. Artificial intelligence enables coaches and scouts to build prototypical student-athlete profiles and receive notifications when a student-athlete's profile matches a prototypical profile. The coach can then provide a rating for the “match” and provide feedback based on how closely related the prototypical profile and student-athlete profiles are. The Artificial intelligence receives the rating input with feedback and can learn to identify better matches in the future.