Abstract: Various embodiments relate generally to managing translation requests for content in a listing management system. In one or more embodiments, a method can include receiving data representing a plurality of requests to translate text for a plurality of entities, each request originating from a business unit having an allocated number of translation units. Requests may be analyzed to identify a translation cost for each request. A priority can be determined for each request based on its attributes. The requests may be sent to one or more translation engines based on the priority of each request. Translated entities from the one or more translation engines may be received and stored in association with the one or more listings.