Abstract: Systems, computer-implemented methods, and non-transitory computer-readable media for social request routing and reward distribution. In a computer-implemented method according to one embodiment of the invention: a request is created, the request is routed between one or more users of one or more social networks, the request is fulfilled, rewardable users are rewarded based on the request's successful forwarding path(s). The invention may be used to fulfill requests that require cooperation between potentially unacquainted individuals.