Abstract: A dispenser and applicator for animal scent material and a method of dispensing animal scent directly into the air and/or applying animal scent to surfaces includes a generally cylindrical shape-sustaining flexible casing, a generally cylindrical breakable ampule having a quantity of liquid scent material therein. A porous plug applicator swab closes an open end of the casing and a dispensing cap is mounted on the casing in enclosing relation to the open end of the casing and the projecting end of the porous plug. The liquid scent material is applied by placing the dispensing cap on the closed end of the casing and breaking the ampule by squeezing opposite sides of the cap and casing to deform the casing wall inwardly to break the ampule. The scent material is absorbed by the porous plug applicator swab and the swab can apply the liquid scent material to surface areas.