Abstract: A fish attractant applicator retains a quantity of fish attractant to allow a fisherman to easily and efficiently apply the fish attractant onto bait. The fish attractant applicator includes a first applicator support plate, a second applicator support plate, a first applicator pad, a second applicator pad, and a support mount. The first applicator support plate and the second applicator support plate support the first applicator pad and the second applicator pad, respectively. The first applicator pad and the second applicator pad are saturated with the fish attractant. The first applicator pad is offset to the second applicator pad to allow the fisherman to insert bait between the first applicator pad and the second applicator pad to impart the fish attractant onto the bait. The support mount, in conjunction with the first applicator support plate, secures the fish attractant applicator to a support on a dock or boat.