Abstract: Systems, methods and computer program products are disclosed that facilitate content sharing coupled with a producer-designated physical asset. Specifically, in an aspect, systems, methods, and computer program products are disclosed wherein an augmented reality experience is created for a consumer. The augmented reality experience comprises content (e.g., a video, image, audio file, and the like) created by a producer for the consumer. The content is linked by the producer with a physical asset chosen by the producer via a producer key. The consumer may access the augmented reality experience via a computing device by providing a consumer key and detecting the producer-designated physical asset with the computing device.