Abstract: A personalized interactive media disc supported by a user-fan community having a media disc and an environment for a user to interact with other users as well as access and create data. The media disc is obtained by a user-fan via a licensed premium giveaway at a spectator event. The media disk allows a registered users to access an environment featuring other users and a plurality of databases. Promotional sponsors have specific access to the environment allowing them to maintain promotional events, retrieve demographic information, and to obtain various other user information for marketing purposes within the user community. The greatest access is available solely to the system administrator, including the ability to modify any aspect of the environment.