Abstract: An apparatus and method for providing adapted web page content to a client are described. Here, a variety of pre-generated versions of the same web content are stored in a server in advance of the receipt of client requests therefore. Each version is adapted to be displayed on a device with particular display characteristics. Then, when a client request for the content is received, the client display characteristics are determined, and the appropriate version for the client display characteristics selected from the stored versions. The selected version is then sent to the client. In a preferred embodiment, if there is no matching version to the client display characteristics, then a matching version is dynamically generated on the fly.