Abstract: Embodiments of the present invention relate to rendering unique sets of GUI elements on a generic mobile application. In an embodiment, a generic mobile application is transmitted to a mobile device for loading thereon. A first and second unique set of GUI elements associated with a first and second entity, respectively, is received. The first unique set of GUI elements or the second set of unique GUI elements is transmitted to the generic mobile application for rendering in response to a query for such information from a user of the generic mobile application. The first and second unique sets of GUI elements are generated by a first and a second administrator, respectively, using gesture based input. The first entity and the second entity are different. The first and second unique sets of GUI elements are different. The first and second administrators are different.

Abstract: The present invention relates generally to the field of E-commerce, and more particularly to distributing commercial data associated with a plurality of commercial entities over a wireless communication channel to a remote vendee computer. A commercial data viewer application is provided to a vendee for installation on the remote vendee computer. Commercial data is received at a transmission server that comprises a microprocessor and a memory that stores the vendee's preference for an information format, a commerce object, a vendor, a transaction type. The microprocessor filters the received commercial data; generates a commercial notification comprising a name, a price, a transaction type, and a URL, which specifies the location of the server; formats the commercial notification; and transmits the formatted commercial notification the remote vendee computer.