Abstract: A hat holder comprising a length of stiff material that retains its shape when formed by hand. In a preferred embodiment, lariat rope or some other ductile material "with a memory" is used. The length is doubled back into a loop and pinched at opposing ends. The apparatus is then held in this position with slidably adjustable fasteners, such as a conchos, at the pinches. In a preferred embodiment, the length is formed first into a closed loop before pinching, allowing both ends to be identical in presentation and thus interchangeable in application. The crown of a hat is then received into the opening between the pinches. Movement of the fasteners toward or away from the ends allows for adjustability of the size of the opening. The ductility of the material, particularly when lariat rope is used, allows the shape of the opening to be adapted to correspond to the shape of the crown of the hat. The holder may then be fixed at one end to an overhead surface to store the hat upside down.