Abstract: Embodiments for generating and implementing collaborative plans that achieve goals for sets of individual agents based on a consideration of individual and group preferences are disclosed. In accordance with at least one embodiment, a collaborative mechanism includes receiving individual plan preferences of agents via one or more client devices and modeling agent costs based on the received individual plan preferences. One or more collaborative plans are then be generated based on the modeled agent costs and one or more agents may be grouped into each collaborative plan. The one or more generated collaborative plans are provided to the agents via the one or more client devices for implementation. Finally, payments are distributed among the agents to compensate at least one agent for participation in one of the generated collaborative plans.