Patents by Inventor Ed Knudson

Ed Knudson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for determining effectiveness of asset insertion
    Patent number: 9565458
    Abstract: One system herein is operable to determine effectiveness of asset insertion in VOD content. The VOD content is selected by a user through a CPE. The system is operable to analyze upstream internet traffic through a cable television network, to identify household identifications from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user's household identification. The system is also operable to couple to a VOD asset insertion system of a headend in the cable television network to detect an asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted asset, to determine a period of time between insertion of the asset and the selection of the internet website by the user, and to determine an effectiveness of the asset based on the determined period of time.
    Type: Grant
    Filed: June 5, 2015
    Date of Patent: February 7, 2017
    Assignee: Canoe Ventures
    Inventors: Jason Canney, Dan Davies, Ed Knudson, Chris Pizzurro, Joel Hassell, Yong Liu, Michael Munhall
  • SYSTEMS AND METHODS FOR DETERMING EFFECTIVENESS OF ASSET INSERTION
    Publication number: 20160360250
    Abstract: One system herein is operable to determine effectiveness of asset insertion in VOD content. The VOD content is selected by a user through a CPE. The system is operable to analyze upstream internet traffic through a cable television network, to identify household identifications from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user's household identification. The system is also operable to couple to a VOD asset insertion system of a headend in the cable television network to detect an asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted asset, to determine a period of time between insertion of the asset and the selection of the internet website by the user, and to determine an effectiveness of the asset based on the determined period of time.
    Type: Application
    Filed: June 5, 2015
    Publication date: December 8, 2016
    Inventors: Jason Canney, Dan Davies, Ed Knudson, Chris Pizzurro, Joel Hassell, Yong Liu, Michael Munhall