Abstract: A system may include an aggregate model comprising a plurality of modules, a monitoring dashboard in communication with the aggregate model, and a search-marketing campaign manager in communication with the aggregate model, the monitoring dashboard, and a search engine entity. Additionally, the system may include a bidding interface in communication with the aggregate model and a search engine entity and/or a monitoring dashboard configured to generate model adjustment data. The search-marketing campaign manager may be configured to determine trend data, measured marketing indicators, or both, from one or more of marketing data or historical data.

Abstract: A system may include an aggregate model comprising a plurality of modules, a monitoring dashboard in communication with the aggregate model, and a search-marketing campaign manager in communication with the aggregate model, the monitoring dashboard, and a search engine entity. Additionally, the system may include a bidding interface in communication with the aggregate model and a search engine entity and/or a monitoring dashboard configured to generate model adjustment data. The search-marketing campaign manager may be configured to determine trend data, measured marketing indicators, or both, from one or more of marketing data or historical data.

Abstract: A system for targeted email marketing includes one or more processors, and a memory storing instructions. When executed by the one or more processors, the instructions cause the system to perform operations including: generating email templates respectively corresponding to different customer marketing communications; sending first emails to first customers, in which each of the first emails includes one of the email templates in accordance with an initial allocation; compiling response information from the first customers and updating a bandit model in accordance with the response information, the bandit model for determining an allocation of the email templates to customers; determining, by the bandit model, a revised allocation of the email templates to second emails; and sending the second emails to second customers in accordance with the revised allocation.

Abstract: A computer-implemented method may include predicting a first marketing indicator using a first module of an aggregate model; comparing the predicted first marketing indicator with a measured first marketing indicator; and based on the comparison of the predicted first marketing indicator with the measured first marketing indicator, adjusting the first module of the aggregate model. Additionally, the method may include predicting a second marketing indicator using a second module of the aggregate model; comparing the predicted second marketing indicator with a measured second marketing indicator; and based on the comparison of the predicted second marketing indicator with the measured second marketing indicator, adjusting the second module of the aggregate model. Further, the method may include determining a bid value based on the aggregate model.

Abstract: A system may include an aggregate model comprising a plurality of modules, a monitoring dashboard in communication with the aggregate model, and a search-marketing campaign manager in communication with the aggregate model, the monitoring dashboard, and a search engine entity. Additionally, the system may include a bidding interface in communication with the aggregate model and a search engine entity and/or a monitoring dashboard configured to generate model adjustment data. The search-marketing campaign manager may be configured to determine trend data, measured marketing indicators, or both, from one or more of marketing data or historical data.

Abstract: A computer-implemented method may include predicting a first marketing indicator using a first module of an aggregate model; comparing the predicted first marketing indicator with a measured first marketing indicator; and based on the comparison of the predicted first marketing indicator with the measured first marketing indicator, adjusting the first module of the aggregate model. Additionally, the method may include predicting a second marketing indicator using a second module of the aggregate model; comparing the predicted second marketing indicator with a measured second marketing indicator; and based on the comparison of the predicted second marketing indicator with the measured second marketing indicator, adjusting the second module of the aggregate model. Further, the method may include determining a bid value based on the aggregate model.

Abstract: A system may include an aggregate model comprising a plurality of modules, a monitoring dashboard in communication with the aggregate model, and a search-marketing campaign manager in communication with the aggregate model, the monitoring dashboard, and a search engine entity. Additionally, the system may include a bidding interface in communication with the aggregate model and a search engine entity and/or a monitoring dashboard configured to generate model adjustment data. The search-marketing campaign manager may be configured to determine trend data, measured marketing indicators, or both, from one or more of marketing data or historical data.

Abstract: A system for targeted email marketing includes one or more processors, and a memory storing instructions. When executed by the one or more processors, the instructions cause the system to perform operations including: generating email templates respectively corresponding to different customer marketing communications; sending first emails to first customers, in which each of the first emails includes one of the email templates in accordance with an initial allocation; compiling response information from the first customers and updating a bandit model in accordance with the response information, the bandit model for determining an allocation of the email templates to customers; determining, by the bandit model, a revised allocation of the email templates to second emails; and sending the second emails to second customers in accordance with the revised allocation.