Patents by Inventor Eduardo G. Samame
Eduardo G. Samame has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11336551Abstract: Methods and apparatus for identification and characterization of latency in a content delivery network. In one embodiment, interaction of users with content is recorded via collection of tuning records; the latency is then utilized to adjust the timing on the tuning records to account for lapses in time for sending these between entities of the network and the user devices, and for processing occurring at the devices. The latency is determined by taking into account a device specific latency component, and a network latency component. The network latency component is determined in one variant by sending a message to the device from the network requesting a response. Once the timing of the tuning records is adjusted, these tuning records may be relied upon as being accurate on a second-by-second basis. Accordingly, tuning records may be obtained and analyzed for content which lasts for a very short period of time.Type: GrantFiled: July 27, 2020Date of Patent: May 17, 2022Assignee: Time Warner Cable Enterprises LLCInventors: Justin Tidwell, Eduardo G. Samame, Craig Engel
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Patent number: 11122316Abstract: Methods and apparatus for identification and insertion of content targeted to a particular audience within a content-based network, such as a cable television or satellite network. In one embodiment of the invention, audience qualities are identified and distributed to an advertisement decision maker, which uses the information to fulfill advertisement placement opportunities. Qualifiers about an existing or projected audience are classified utilizing an algorithm for qualifier weight and variance in order to determine the proximity any given qualifier may be to a target audience for an advertisement. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account. Business methods are also disclosed.Type: GrantFiled: August 13, 2018Date of Patent: September 14, 2021Assignee: Time Warner Cable Enterprises LLCInventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Publication number: 20210014143Abstract: Methods and apparatus for identification and characterization of latency in a content delivery network. In one embodiment, interaction of users with content is recorded via collection of tuning records; the latency is then utilized to adjust the timing on the tuning records to account for lapses in time for sending these between entities of the network and the user devices, and for processing occurring at the devices. The latency is determined by taking into account a device specific latency component, and a network latency component. The network latency component is determined in one variant by sending a message to the device from the network requesting a response. Once the timing of the tuning records is adjusted, these tuning records may be relied upon as being accurate on a second-by-second basis. Accordingly, tuning records may be obtained and analyzed for content which lasts for a very short period of time.Type: ApplicationFiled: July 27, 2020Publication date: January 14, 2021Inventors: Justin Tidwell, Eduardo G. Samame, Craig Engel
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Publication number: 20190007724Abstract: Methods and apparatus for identification and insertion of content targeted to a particular audience within a content-based network, such as a cable television or satellite network. In one embodiment of the invention, audience qualities are identified and distributed to an advertisement decision maker, which uses the information to fulfill advertisement placement opportunities. Qualifiers about an existing or projected audience are classified utilizing an algorithm for qualifier weight and variance in order to determine the proximity any given qualifier may be to a target audience for an advertisement. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account. Business methods are also disclosed.Type: ApplicationFiled: August 13, 2018Publication date: January 3, 2019Inventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Patent number: 9178634Abstract: Methods and apparatus for identifying, creating and distributing audience qualities and other information to an advertisement management system and/or an advertisement decision maker. In one embodiment, the methods and apparatus of the invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. The invention further includes methods and apparatus for managing an advertising inventory via a management system. The inventory is defined in one variant by predicted or known secondary content insertion opportunities, and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.Type: GrantFiled: July 15, 2009Date of Patent: November 3, 2015Assignee: Time Warner Cable Enterprises LLCInventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Publication number: 20150189396Abstract: Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.Type: ApplicationFiled: January 12, 2015Publication date: July 2, 2015Inventors: JUSTIN TIDWELL, EDUARDO G. SAMAME, BRYAN SANTANGELO
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Patent number: 8935721Abstract: Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.Type: GrantFiled: July 15, 2009Date of Patent: January 13, 2015Assignee: Time Warner Cable Enterprises LLCInventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Patent number: 8813124Abstract: Methods and apparatus for identification and insertion of content targeted to a particular audience within a content-based network, such as a cable television or satellite network. In one embodiment of the invention, audience qualities are identified and distributed to an advertisement decision maker, which uses the information to fulfill advertisement placement opportunities. Qualifiers about an existing or projected audience are classified utilizing an algorithm for qualifier weight and variance in order to determine the proximity any given qualifier may be to a target audience for an advertisement. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account. Business methods are also disclosed.Type: GrantFiled: July 15, 2009Date of Patent: August 19, 2014Assignee: Time Warner Cable Enterprises LLCInventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Publication number: 20110016482Abstract: Methods and apparatus for identifying, creating and distributing audience qualities and other information to an advertisement management system and/or an advertisement decision maker. In one embodiment, the methods and apparatus of the invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. The invention further includes methods and apparatus for managing an advertising inventory via a management system. The inventory is defined in one variant by predicted or known secondary content insertion opportunities, and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.Type: ApplicationFiled: July 15, 2009Publication date: January 20, 2011Inventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Publication number: 20110015989Abstract: Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.Type: ApplicationFiled: July 15, 2009Publication date: January 20, 2011Inventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Publication number: 20110016479Abstract: Methods and apparatus for identification and insertion of content targeted to a particular audience within a content-based network, such as a cable television or satellite network. In one embodiment of the invention, audience qualities are identified and distributed to an advertisement decision maker, which uses the information to fulfill advertisement placement opportunities. Qualifiers about an existing or projected audience are classified utilizing an algorithm for qualifier weight and variance in order to determine the proximity any given qualifier may be to a target audience for an advertisement. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account. Business methods are also disclosed.Type: ApplicationFiled: July 15, 2009Publication date: January 20, 2011Inventors: Justin Tidwell, Eduardo G. Samame, Bryan Santangelo
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Publication number: 20090204615Abstract: Previous attempts to measure content and/or advertising consumption treat each category as a unique silo of information. A method, system, and method of doing business generate a profile by obtaining at least a first and second data measurement from a user impression of a linear source of content and a user impression of a time-shifted source of content and/or a user impression of an interactive source of content, and associating the measurements with a user ID to generate a profile.Type: ApplicationFiled: February 7, 2008Publication date: August 13, 2009Inventors: Eduardo G. Samame, William Eric Kreth, Forrest M. Murphy