Abstract: Advertisement insertion techniques are described. In an implementation, a network operator decrypts a stream of content received from a content provider at a first server. The decrypted stream of content is communicated to an advertisement splicer, which locates one or more advertisement insertion points in the decrypted stream of content. One or more advertisements are then inserted in the located one or more advertisement insertion points. The decrypted stream of content having the inserted one or more advertisements to a second server, which encrypts the decrypted stream of content having the inserted one or more advertisements. The encrypted stream of content having the inserted one or more advertisements is emitted to be communicated to one or more clients for output.

Abstract: Methods for slice-based encoding of program guides and user interfaces are disclosed. The program guides include multiple video streams for picture-in-picture and other applications. A method for encoding the program guide includes encoding a first set of slices for each of a plurality of graphics pages; and encoding a second set of slices for each of a plurality of video streams. The user interfaces are multi-functional and may be used for electronic commerce and other applications. A method of generating the user interface includes encoding a set of slices for each of a plurality of objects, each object being characterized by an identity, at least one attribute, and at least one operation. In one embodiment of this method, the plurality of objects include an electronic commerce object, where the electronic commerce object is attributed with a first hyper text markup language (HTML) page.

Abstract: A strategy is described for delivering media content to clients using a combination of switched media technology and established broadcast delivery technology (such as HFC technology). The strategy is advantageous because it provides the benefits of switched media environment without requiring significant revision to the established delivery infrastructure. The strategy includes a first version in which channels are not shared among clients, and a second version in which channels may be shared among clients which are accessing the same media content.

Abstract: A system for delivering interactive program guide (IPG) includes a number of encoding units, at least one transport stream generator, and a session manager. The encoding units encode a number of IPG pages and generate a number of (e.g., guide, video, audio, and data) streams, with each stream being assigned a respective packet identifier (PID). Each transport stream generator receives and multiplexes selected ones of the streams from one or more encoding units into one or more transport streams. The session manager directs each transport stream generator to generate one or more transport streams based on usage. The system may further include a bandwidth manager that monitors usage and reports the usage to the session manager. The encoding units can be operated to encode only once each IPG page to be transmitted. Each transport stream generator can be operated to provide differentiated IPG for the neighborhood being served by the transport stream generator.

Abstract: Techniques to deliver targeted advertisements and multimedia contents to viewers. Various types of advertisements are encoded and transmitted. The advertisements may be targeted for different coverage areas (e.g., national and local levels) and may further include various categories (e.g., kids, sports, business, and so on). At the terminal, one or more advertisements may be selected for display based on various selection schemes. The particular advertisement to be selected for display at a terminal may be based on the terminal's assigned profile or user interaction at the terminal. The profile may be assigned based on the last program viewed at the terminal, a particular filter icon selected at the terminal, the observed television viewing habits of the viewer at the terminal, and so on. The techniques may also be advantageously used for delivery of other multimedia contents and for other applications.

Abstract: A method and apparatus for compressing a plurality of video sequences, is provided where each sequence has information that is common with other video sequences. The ensemble encodes the video sequences into an MPEG compliant transport stream using less predicted frame information than separately encoding each video sequence. One illustrative application involves efficiently encoding and transmitting a user interface such as a program guide, interactive program guide, electronic program guide, navigator and the like. The user interface is illustratively embodied in an interactive program guide (IPG).

Abstract: A user interface for an interactive information distribution system comprising a graphics region, a video region and a mask/reveal layer. The user interface is generated in a head end of the system as a digital bitstream and transmitted to subscriber equipment for display. Operation of the user interface is facilitated by functions on both a local level with the subscriber equipment and on a system level within the head end. One embodiment of the user interface is an interactive program guide.

Abstract: A terminal for decoding and presenting encoded realtime and non-realtime interactive program guide (IPG) content including a realtime video portion and a non-realtime guide graphics portion. The terminal includes a demodulator operative to receive and demodulate a modulated signal to provide a transport stream, and a transport demultiplexer coupled to the demodulator and operative to receive and process the transport stream to provide a sequence of transport packets re-timestamped to synchronize encoded realtime content and encoded non-realtime content included therein. At least one video decoder is coupled to the transport demultiplexer and operative to receive and decode the encoded realtime and non-realtime contents to recover the realtime and non-realtime contents for the user interface.

Abstract: A user interface for an interactive information distribution system comprising a graphics region, a video region and a mask/reveal layer. The user interface is generated in a head end of the system as a digital bitstream and transmitted to subscriber equipment for display. Operation of the user interface is facilitated by functions on both a local level with the subscriber equipment and on a system level within the head end. One embodiment of the user interface is an interactive program guide.

Abstract: Improved last channel button functionality is described. A remote control device for interacting with a media system includes a mechanism (e.g., a button) by which a user can direct the media system to automatically access a previously tuned (but not immediately previously tuned) channel; or a list of previously tuned channels. A previously tuned channel to be selected may be determined based on an amount of time that the media system was previously tuned to the channel and/or based on receipt of user command indicating user interest in the channel.

Abstract: A terminal for decoding and presenting encoded realtime and non-realtime interactive program guide (IPG) content including a realtime video portion and a non-realtime guide graphics portion. The terminal includes a demodulator operative to receive and demodulate a modulated signal to provide a transport stream, and a transport demultiplexer coupled to the demodulator and operative to receive and process the transport stream to provide a sequence of transport packets re-timestamped to synchronize encoded realtime content and encoded non-realtime content included therein. At least one video decoder is coupled to the transport demultiplexer and operative to receive and decode the encoded realtime and non-realtime contents to recover the realtime and non-realtime contents for the user interface.

Abstract: Encoding functionality is described for producing encoded intra (I) pictures and predictive (P) pictures for consumption by an application running on a set-top box. The encoding functionality includes a pre-processing module which marks regions that should not be updated with a predetermined color code. An encoding module receives the output of the pre-processing module, and, in the event that the output contains the predetermined color code, produces a predictive (P) picture. In the predictive (P) picture, the encoding module produces macroblocks having zero motion vector and zero difference (or skipped macroblocks) corresponding to regions that were marked by the pre-processing module with the predetermined color code. The encoding module produces intra macroblocks for other regions of the picture (corresponding to update regions).

Abstract: Techniques are described for generating statistics that reflect the consumption of media resources, such as television program resources. The techniques involve polling a group of devices identified in a random sample list or a custom sample list to collect event data describing the consumption of resources by the devices. Lower-bound and upper-bound thresholds are applied to remove or modify event data that may not accurately reflect the legitimate consumption of resources. Varying probability weights can also be assigned to events to reflect their likelihood of representing the legitimate consumption of resources. Based on such filtered event data, for a given device, a computation technique computes the percentage of time that the user has consumed a particular resource relative to a total amount of time in a time segment. Similar percentages are computed for other devices and other time segments to provide plural percentage values.

Abstract: A method, system, and computer program product for providing a decoy identifier, such as an MPEG PID, for a non-encrypted component. By obscuring the true identifier, an MPEG receiver that can decode ‘clear channels’ can not locate, and therefore, can not decode and present the true component for the program to a display device. By using the disclosed methodology, computer program product and system a cable television system or other provider of individualized content can broadcast a requested component without needing to encrypt the component.

Abstract: A method and apparatus for combining video frame sequences with a video display of an interactive program guide (IPG). The apparatus comprises a plurality of compositors that combine background information, video frame sequences and program guide graphics into a single video frame sequence. The sequence is then digitally encoded to form an MPEG-like bitstream. The same background information and informational video is composited with a different program guide graphic to form another video sequence that is also encoded. A plurality of such sequences are produced with each sequence having a different program guide graphic. Each sequence is encoded and then multiplexed into a transport stream such that all the encoded sequences are transmitted to a subscriber's terminal using a single transport stream. As such, the subscriber can transition from one program guide to the next without interruption of the background or video display as the program guide graphic is changed.

Abstract: A system for more efficient utilization of the finite bandwidth available for distribution of interactive program guide (IPG) video sequences. The system utilizes a session manager and a transport stream generator to enable a set top terminal to access an entire array of guide pages from the IPG within the constraints imposed by the limited bandwidth available in the distribution network. One embodiment of the present invention comprises a system that includes a session manager (SM) and a transport stream generator (TSG) within a distribution control center. The SM monitors and controls usage of demand-cast stream bandwidth within the distribution network. The TSG receives information from the SM on each demand-cast stream. The information includes which set top terminals, if any, are currently acquiring the stream. The TSG uses the information to control the demand-cast streams multiplexed into the transport stream for distribution to the set top terminals.

Abstract: Advertisement insertion techniques are described. In an implementation, a network operator decrypts a stream of content received from a content provider at a first server. The decrypted stream of content is communicated to an advertisement splicer, which locates one or more advertisement insertion points in the decrypted stream of content. One or more advertisements are then inserted in the located one or more advertisement insertion points. The decrypted stream of content having the inserted one or more advertisements to a second server, which encrypts the decrypted stream of content having the inserted one or more advertisements. The encrypted stream of content having the inserted one or more advertisements is emitted to be communicated to one or more clients for output.

Abstract: A procedure identifies multiple messages to distribute via a cable television network. The procedure determines first performance data associated with a downstream subnetwork and determines second performance data associated with an upstream subnetwork. The plurality of messages are prioritized based on the first performance data and the second performance data. The procedure sends a highest-ranked message among the plurality of messages to a destination device.

Abstract: A method and apparatus for compressing a plurality of video sequences, is provided where each sequence has information that is common with other video sequences. The ensemble encodes the video sequences into an MPEG compliant transport stream using less predicted frame information than separately encoding each video sequence. One illustrative application involves efficiently encoding and transmitting a user interface such as a program guide, interactive program guide, electronic program guide, navigator and the like. The user interface is illustratively embodied in an interactive program guide (IPG).

Abstract: Notification data is received and stored at a client device. A notice represented by the notification data is then displayed to the television viewer when a channel change event is detected. The notification data may also include data that indicates how the notice is to be displayed.